Having a Facebook Business Page allows people to find and interact with your brand more easily online. Learn how to set one up here.
If you own a business, you must have a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply too large to ignore.
Perhaps this is why over 200 million businesses rely on Facebook’s free services. This includes business Pages—yes, setting up a Facebook Page is a free way to market your company.
The good news is that setting up a Facebook account for a business is fairly simple, and you most likely already have everything you need to get started. Let’s get started.
What is a Facebook Business Page?
A Facebook Page is a public Facebook account that can be used by brands, organizations, artists, and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and, perhaps most importantly, connect with their Facebook audiences.
Pages can be linked to Facebook ad accounts and Facebook Shops.
How to create a Facebook Page for business
You must first log into your personal Facebook account before you can create a Facebook Business Page. Don’t worry, your personal account information will not be publicly visible on your business Page.
This is due to the fact that each business Page is managed by one or more page administrators. Administrators are individuals who have personal Facebook accounts. Your personal account serves as the key to your new business Page. If you have team members assisting you with your Page, their personal accounts will also enable them to access their specific roles and capabilities.
So, if you haven’t already logged into your personal account, do so now before proceeding to the Page creation steps.
Step 1: Sign up
Go to facebook.com/pages/create.
Enter your company information in the left-hand panel. As you do so, the page preview on the right will update in real-time.
Use your company name or the name that people are likely to search for when trying to find your company for your page name.
Enter a word or two that describes your business in the category field, and Facebook will suggest some options. You may select up to three suggestions.
Fill out the Description field next. This is a brief summary that appears in search results. It should only be a few sentences (maximum 255 characters).
When you’re satisfied with your description, click the Create Page button
Step 2. Add pictures
Following that, you will upload a profile and cover images for your Facebook Page. It’s critical to make a good visual first impression, so choose wisely. Make sure the photos you choose are consistent with your brand and easily identifiable with your company.
First, you’ll upload your profile photo. This image appears alongside your company name in search results and when you interact with users. It is also visible at the top left of your Facebook Page.
If you have a well-known brand, using your logo is probably the safest bet. A picture of your face will work wonders if you’re a celebrity or public figure. If you’re a local business, try a well-photographed image of your signature offering. The important thing is to make it easy for a potential follower or customer to recognize your page.
Your profile image should be 170 x 170 pixels, as explained in our post on the best image sizes for all social networks. Because it will be cropped to a circle, don’t put any important details in the corners.
When you’ve found the perfect photo, click Add Profile Picture.
It’s now time to select your Facebook cover image, which will be the most visible image on your Page.
This image should capture the essence of your business and convey the personality of your company or brand. Facebook suggests that you use a 1640 x 856-pixel image.
After you’ve decided on an image, click Add Cover Photo.
After you’ve uploaded the photos, you can switch between desktop and mobile views by clicking the buttons in the upper right corner of the preview. Use these to ensure that your images look good on both displays. You can reposition the images in the left column by dragging them.
When you’re satisfied with your choices, click Save.
Ta-da! You have a Facebook Business Page, but it is very basic.
Of course, while the skeleton of your business’s Facebook Page is now in place, you still have a lot of work to do before you share it with your audience.
Step 3. Your business to WhatsApp
After you click Save, a pop-up box will appear asking if you want to connect your business to WhatsApp. This is optional, but it allows you to add a WhatsApp button to your page or direct people to WhatsApp through Facebook ads.
Click Send Code to connect your business to WhatsApp. Close the window if you don’t want to connect to WhatsApp. You’ll see another pop-up asking if you’re sure. We’ll click Leave for now because we’re skipping this.
Step 4: Create your username
Your username, also known as your vanity URL, is how people will find you on Facebook.
Your username can be up to 50 characters long but don’t add extra characters just for the sake of it. You want it to be simple to type and remember. Your company name, or a clear variation of it, is a safe bet.
On the Page preview, click Create Username to create your username.
Fill in the name you want to use. If it’s available, Facebook will notify you. You’re good to go if you get a green checkmark. Click the Create Username button.
Step 5: Add your business details
While you may be tempted to leave the details until later, it is critical that you fill out all of the fields in your Facebook Page’s About section right away.
Because Facebook is frequently the first place a customer looks for information about you, having everything is critical. For instance, if someone is looking for a business that is open until 9 p.m., they will want to confirm this information on your Page. If they can’t find it, they’ll keep looking until they find a more accommodating location.
Fortunately, Facebook makes this process very simple. Simply scroll down to the section called Set Your Page Up for Success on your Page view and expand the item called Provide Info and Preferences.
Fill in the appropriate information here, beginning with your website.
If your business is open to the public during specific hours, include them here. This data is displayed in search results.
Remember to finish the Add an Action button section.
The built-in call-to-action button on Facebook makes it very easy to provide the consumer with what they’re looking for and allows them to interact with your business in real-time.
The appropriate CTA button will entice visitors to learn more about your company, shop, download your app, or schedule an appointment.
To add your CTA, click the blue box labeled Add Button, then select the type of button you want.
If you don’t want to do all of these steps right now, you can always go back and do them later. Simply scroll down to Edit Page Info in the Manage Page menu on the left.
You can unpublish your Facebook Business Page at any time if you want to take it offline while you work on the details. Click Settings, then General, from the Manage Page menu. Change the status of the page to unpublish by clicking Page Visibility.
Step 6. Create your first post
Before you start inviting people to like your company’s Facebook page, you should post some useful content. You can write your own posts or share relevant content from industry thought leaders.
For inspiration, check out our blog post on Facebook marketing
You can also create a specific type of post, such as an event or a special offer, by selecting one of the options in the Create box at the top of your page.
Step 7. Invite an audience
Your Facebook Business Page now has a strong online presence, making potential customers and fans feel at ease interacting with you.
You must now gain some followers!
Begin by asking your current Facebook friends to like your Page. Simply scroll down to the bottom of the Set Your Page Up for Success box and expand the Introduce Your Page section.
To view a list of your personal Facebook friends, click the blue Invite Friends button. Choose which friends to invite, then click Send Invites.
Promote your new page through other channels, such as your website and Twitter. Include “follow us” logos in your marketing materials and email signature. If you feel comfortable doing so, you can also ask your customers to leave a review on Facebook.
Link to your Facebook Page from other web pages
Backlinks increase the credibility of your Facebook Business Page and may help you rank higher in search engines. They also aid in the recruitment of new potential followers to your page.
Include a link to your Facebook Page at the bottom of your blog posts and on your website as appropriate. When you collaborate, encourage other businesses and bloggers to do the same.