Fintech growth
Looking to strengthen its digital presence and drive user growth, Fido Credit partnered with Tuko Digital. Working closely with the fintech brand, our team developed and executed a comprehensive digital acquisition and brand awareness strategy, resulting in measurable growth in app installs and market visibility.
About FIDO CREDIT
Fido Credit is a Nigerian digital lending company that provides fast, accessible loans to individuals and small businesses through its online platforms. Using data-driven credit assessment, the company enables quick loan approvals and seamless disbursement without the delays of traditional banking.
The challenge
Fido Credit recognized the importance of digital marketing in driving app installs and increasing brand awareness in a competitive fintech landscape. Seeking a results-driven partner, Fido Credit partnered with Tuko Digital to execute data-led acquisition and awareness campaigns. Through a combination of app-focused performance marketing and strategic social media campaigns, we significantly strengthened Fido Credit’s online visibility and accelerated user growth.
Fido Credit has commended our marketing capabilities, noting that our performance exceeded expectations. This feedback reinforces our commitment to delivering impactful results for our clients, regardless of industry or business scale.
Services Used:
STRENGTH IN TUKO DIGITAL
Business impact
Since partnering with Tuko Digital, Fido Credit has experienced a strong increase in app installs and brand visibility across digital channels. By leveraging Tuko Digital’s performance marketing expertise and data-driven insights, Fido Credit optimized its marketing spend while achieving higher-quality user acquisition. The results of this partnership include:
App installations increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of the partnership, Fido Credit benefits from a dedicated Tuko Digital account manager who serves as the primary point of contact, working closely with a team of specialists to ensure campaign objectives are met. Fido Credit has expressed satisfaction with the collaboration, stating,
“Tuko Digital has become an extension of our marketing team. Their data-driven digital strategy has enabled us to scale app installs and brand awareness beyond what we could have achieved independently. Despite having a lean internal team, their support has allowed us to deliver far greater impact.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
