prudential

+40%

High-Quality Leads

Looking to scale digital lead acquisition and strengthen their online presence, Prudential Uganda partnered with Tuko Digital. We worked closely with their team to design and execute a targeted lead generation strategy, resulting in a consistent flow of qualified insurance prospects and measurable growth in marketing ROI.

About prudential

Prudential Uganda is a leading insurance and financial services provider committed to helping individuals and businesses secure their financial future. Known for its innovative insurance solutions and customer-centric approach, Prudential Uganda leverages both traditional and digital channels to reach clients across the country, offering products that include life, health, and investment insurance.

The challenge

Prudential Uganda understands the importance of effective digital marketing in reaching potential clients, and they sought a trusted partner who could deliver measurable results. Upon a recommendation, Prudential partnered with Tuko Digital to drive high-quality leads. We implemented targeted campaigns across multiple digital channels, optimizing for conversions and audience engagement.

Prudential Uganda has praised our efforts, noting, Tuko Digital’s strategies have significantly improved our lead generation and client engagement.” This recognition reinforces our commitment to delivering exceptional results for all clients, regardless of industry or scale

Services Used:

Paid Search, Paid Social, SEO

STRENGTH IN NUMBERS

Business impact

Since engaging Tuko Digital, Prudential Uganda has experienced a significant uplift in qualified leads through digital channels, resulting in more inquiries and improved policy conversions. By leveraging our expertise in performance marketing and data-led targeting, Prudential has been able to optimize spend, capture high-intent prospects, and generate measurable impact. Key results include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our engagement, Prudential Uganda was assigned a dedicated Tuko Digital account lead who worked closely with our performance and creative teams to ensure the campaigns delivered the expected outcomes. Through consistent collaboration, reporting, and optimization, Prudential expressed high satisfaction with the partnership, noting:

“Tuko Digital has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Tuko Digital, we can accomplish so much more.”

For Prudential, we put together a robust digital strategy that includes: